Search Results for: GOODWILL

goodwill

goodwill n. 商誉 商事主体因其个体特色、技术水平、可信度、经营位置或附随经营的其他条件,从而吸引顾客或保有固定客户进而获得的声望或公众偏爱,构成无形资产。其价值表现在营业的转让价格中。高于该主体其他净资产价值总和的售价部分即为商誉价值。亦可写作「good will」。

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goodwill

goodwill. A business’s reputation, patronage, and other intangible assets that are considered when appraising the business, esp. for purchase; the ability to earn income in excess of the income that would be expected from the business viewed as a mere collection of assets. • Because an established business’s trademark or servicemark is a symbol of

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trade name

trade name 商号;商业名称 指在经营过程中用以确认和区分某一公司、合伙或其他经营组织的名称、记号或标志。商号是用以促进销售、建立商誉〔goodwill〕的手段,也是其经营声誉的象征。它与具有区别商品来源功能的商标〔trademark〕在功能上有所不同。该词亦写作「commercial name」。

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tradename

tradename. 1. A name, style, or symbol used to distinguish a company, partnership, or business (as opposed to a product or service); the name under which a business operates. • A tradename is a means of identifying a business — or its products or services — to establish goodwill. It symbolizes the business’s reputation. [Cases:

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