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interest analysis technique

interest-analysis technique. Conflict of laws. A method of resolving choice-of-law questions by reviewing a state’s laws and the state’s interests in enforcing those laws to determine whether that state’s laws or those of another state should apply. — Also termed governmental-interest-analysis technique. [Cases: Action 17. C.J.S. Actions §§ 18–20; Conflict of Laws §§ 2–3, 12,

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brand architecture

brand architecture. Trademarks. The strategic analysis and development of optimal relationships among the multiple levels of a company and its brands, products, features, technology, or ingredient names. [Cases: Trade Regulation 5. C.J.S. Trade-Mark, Trade-Names, and Unfair Competition §§ 5, 16.]

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