hard sellglossary / HARD SELL hard sell. A sales practice characterized by slogans, aggressiveness, intimidation, and urgent decision-making. Cf. SOFT SELL. 词条贡献者 译者张文,国际知名商学院金融专业,擅长翻译各种与结构性融资及衍生品诉讼相关的法律文件。