penetration pricingglossary / PENETRATION PRICING penetration pricing. Pricing of a new product below its anticipated market price to enter a market, discourage competition, and recover the initial investment. 词条贡献者 译员Daniel,毕业于法国顶尖的高级翻译学院,专注翻译各种与数据隐私、安全及网络犯罪有关的法律文件。