reasonable consumer testglossary / REASONABLE-CONSUMER TEST reasonable-consumer test. The prevailing test for determining whether advertisement is deceptive, determined by asking whether the reasonable consumer would believe that the claim is true. Cf. FOOL’S TEST. 词条贡献者 译员Shifang,毕业于国内一流的高级翻译学院,专注翻译各种与员工福利与高管薪酬有关的法律文件。