descriptive trademark

A trademark that is a meaningful word in common usage or that merely describes or suggests a product.

• This type of trademark is entitled to protection only if it has acquired distinctiveness over time.

— Also termed descriptive mark; weak mark; weak trademark. See SECONDARY MEANING.

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词条贡献者

译员蓉婧，欧洲知名商学院国际金融专业，专注翻译各种与美国证券法律有关的法律文件。