reverse confusion

Confusion occurring when consumers are likely to believe mistakenly — usu. through wide-spread advertising and promotion by the infringing company — that the trademark owner’s products are actually those of the infringer.

• Reverse confusion often injures the owner’s reputation and goodwill. In an action for reverse confusion, the trademark owner is typically the smaller company.


专业法律词汇 词条贡献者
法律翻译Jack,毕业于一所旨在培养高级翻译专业人才的翻译院校,专注翻译各类与重大诉讼案件有关的法律文件。
Scroll to Top