reverse confusion

Confusion occurring when consumers are likely to believe mistakenly — usu. through wide-spread advertising and promotion by the infringing company — that the trademark owner’s products are actually those of the infringer.

• Reverse confusion often injures the owner’s reputation and goodwill. In an action for reverse confusion, the trademark owner is typically the smaller company.

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词条贡献者

译员Clara，毕业于国内知名法学院，擅长翻译有关建筑领域的法律文件。