1. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition § 205.]
anti assignment in gross rule
anti-assignment-in-gross rule. Trademarks. The doctrine that an assignment of a mark without the goodwill symbolized by the mark is invalid. • Although trademark rights are not destroyed when a mark is assigned in gross, the failure of the assignor to continue to use the mark, coupled with an ineffective transfer, may result in aban-donment. — See assignment in gross under ASSIGNMENT. [Cases: Trade Regulation 101.