genericide

genericide (j[schwa]-ner-[schwa]-sId).Trademarks. The loss or cancellation of a trademark that no longer distinguishes the owner’s product from others’ products. • Genericide occurs when a trademark becomes such a household name that the consuming public begins to think of the mark not as a brand name but as a synonym for the product itself. Examples of trademarks that have been “killed” by genericide include aspirin and escalator. [Cases: Trade Regulation 77. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition § 225.]

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词条贡献者

译员Clara，毕业于国内知名法学院，擅长翻译有关建筑领域的法律文件。