polaroid test

Polaroid test. Trademarks. A judicial test for trademark infringement, analyzing eight factors: (1) strength of the mark, (2) similarity between the marks, (3) proximity of the products’ markets, (4) effects on market expansion (ability to “bridge the gap”), (5) actual confusion, (6) the defendant’s good or bad faith, (7) quality of the products, and (8) sophistication of the buyer. Polaroid Corp. v. Polarad Electronics Corp., 287 F.2d 492, 495 (2d Cir. 1961). [Cases: Trade Regulation 334.

1. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition §§ 87–89.]

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词条贡献者

译者晓琳，法学硕士（国际争议解决方向），擅长翻译各种与复杂跨境争议相关的法律文件。