servicemark
servicemark. Trademarks. A name, phrase, or other device used to identify and distinguish the services of a certain provider. • Servicemarks identify and afford protection to intangible things such as services, as distinguished from the protection already provided for marks affixed to tangible things such as goods and products. — Abbr. SM. — Often shortened to mark. — Also spelled service mark; service-mark. Cf. TRADEMARK(1); registered trademark under TRADEMARK. [Cases: Trade Regulation 1–4. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition §§ 2, 4–5, 14–15, 17, 19–23.]
