1. A name, style, or symbol used to distinguish a company, partnership, or business (as opposed to a product or service); the name under which a business operates. • A tradename is a means of identifying a business — or its products or services — to establish goodwill. It symbolizes the business’s reputation. [Cases: Trade Regulation 1, 3,
7. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition §§ 2, 4, 14–15, 19–25.]
2. A trademark that was not originally susceptible to exclusive appropriation but has acquired a secondary meaning. — Also termed brand name; commercial name.
