automatic assignment doctrine

Trademarks. The rule that, absent evidence to the contrary, the sale of an entire business carries with it and transfers to the purchaser any common-law marks used in that business without the need for a written assignment.

• For marks registered under the Lanham Act or under some state registration schemes, a written assignment is required to transfer an interest in a registered mark or in a pending application to register a mark. [Cases: Trade Regulation 102. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition §§ 205, 207.]

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译者Eric，毕业于国内一流的高级翻译学院，擅长翻译各种与娱乐与传媒诉讼相关的法律文件。