brand architecture

brand architecture. Trademarks. The strategic analysis and development of optimal relationships among the multiple levels of a company and its brands, products, features, technology, or ingredient names. [Cases: Trade Regulation

5. C.J.S. Trade-Mark, Trade-Names, and Unfair Competition §§ 5, 16.]

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词条贡献者

资深译员Jenny，国内名牌大学法律英语专业，专注翻译各种与重组、破产及重整有关的法律文件。