• A distinctive trademark is usu. fanciful, arbitrary, or suggestive, but a descriptive trademark or common name can become distinctive if it becomes so well known as to acquire a secondary meaning.
— Also termed distinctive mark.
• A distinctive trademark is usu. fanciful, arbitrary, or suggestive, but a descriptive trademark or common name can become distinctive if it becomes so well known as to acquire a secondary meaning.
— Also termed distinctive mark.