distinctiveness

distinctiveness, n. Trademarks. The quality of a trademarked word, symbol, or device that identifies the goods of a particular merchant and distinguishes them from the goods of others. — Also termed acquired distinctiveness. [Cases: Trade Regulation 10. C.J.S. Names §§ 15, 17; Trade-Marks, Trade-Names, and Unfair Competition §§ 41–42.] — distinctive, adj.

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