fanciful trademark

A trademark consisting of a made-up or coined word; a distinctive trademark or tradename having no independent meaning.

• This type of mark is considered inherently distinctive and thus protected at common law, and is eligible for trademark registration from the time of its first use.

— Also termed fanciful mark; fanciful term; coined trademark; coined mark; coined term. [Cases: Trade Regulation 24. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition § 47.]


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