penetration pricingglossary / PENETRATION PRICING penetration pricing. Pricing of a new product below its anticipated market price to enter a market, discourage competition, and recover the initial investment. 词条贡献者 法律翻译Gilbert,毕业于亚洲顶尖的高级翻译学院,擅长翻译有关矿产资源领域的法律文件。