penetration pricingglossary / PENETRATION PRICING penetration pricing. Pricing of a new product below its anticipated market price to enter a market, discourage competition, and recover the initial investment. 词条贡献者 译员Roger,毕业于欧洲一流的高级翻译学院,专注翻译各种与公共及基础设施融资有关的法律文件。