polaroid test

Polaroid test. Trademarks. A judicial test for trademark infringement, analyzing eight factors: (1) strength of the mark, (2) similarity between the marks, (3) proximity of the products’ markets, (4) effects on market expansion (ability to “bridge the gap”), (5) actual confusion, (6) the defendant’s good or bad faith, (7) quality of the products, and (8) sophistication of the buyer. Polaroid Corp. v. Polarad Electronics Corp., 287 F.2d 492, 495 (2d Cir. 1961). [Cases: Trade Regulation 334.

1. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition §§ 87–89.]

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词条贡献者

法律翻译Frank，毕业于英国一流的高级翻译学院，专注翻译各类与娱乐、体育及媒体有关的法律文件。