reasonable consumer testglossary / REASONABLE-CONSUMER TEST reasonable-consumer test. The prevailing test for determining whether advertisement is deceptive, determined by asking whether the reasonable consumer would believe that the claim is true. Cf. FOOL’S TEST. 词条贡献者 译员Jerry,知名法学院知识产权法,专注翻译各种与版权与商标诉讼有关的法律文件。