resale price maintenance

resale-price maintenance. A form of price-fixing in which a manufacturer forces or persuades several different retailers to sell the manufacturer’s product at the same price, thus preventing competition. • Resale-price maintenance is per se illegal under antitrust law. But a manufacturer is permitted to suggest a retail price as long as it does not compel retailers to sell at that price. See vertical price-fixing under PRICE-FIXING. [Cases: Monopolies 17(1.7). C.J.S. Monopolies §§ 83–85, 87.]
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