reverse confusion

Confusion occurring when consumers are likely to believe mistakenly — usu. through wide-spread advertising and promotion by the infringing company — that the trademark owner’s products are actually those of the infringer.

• Reverse confusion often injures the owner’s reputation and goodwill. In an action for reverse confusion, the trademark owner is typically the smaller company.

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译员Joanne，亚洲顶尖法学院国际贸易专业，专注翻译各种与复杂国际贸易有关的法律文件。