strategic alliance

strategic alliance. A coalition formed by two or more persons in the same or complementary businesses to gain long-term financial, operational, or marketing advantages without jeopardizing competitive independence (through their strategic alliance, the manufacturer and distributor of a co-developed product shared development costs). Cf. ALLIANCE(1); JOINT VENTURE; PARTNERSHIP.

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词条贡献者

法律翻译Johnny，毕业于新加坡知名法学院，专注翻译各类与劳动、雇佣和福利有关的法律文件。