AIDED-AWARENESS SURVEY

aided-awareness survey. Trademarks. A trademark survey in which interviewees are asked to choose from a spectrum of choices that prominently feature the desired response. • Aided-awareness surveys are often dis-counted or entirely disregarded by courts in trademark-infringement actions. — Also termed aided-recall survey. [Cases: Trade Regulation 580. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition §§ 268, […]