assignment in gross

A transfer of a company’s trademark separately from the goodwill of the business. • Courts often hold that such an assignment passes nothing of value to the transferee. — Also termed naked assignment. See ANTI-ASSIGNMENT-IN-GROSS RULEE. [Cases: Trade Regulation 93, 101.1. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition §§ 9, 205.]