brand architecture

brand architecture. Trademarks. The strategic analysis and development of optimal relationships among the multiple levels of a company and its brands, products, features, technology, or ingredient names. [Cases: Trade Regulation

5. C.J.S. Trade-Mark, Trade-Names, and Unfair Competition §§ 5, 16.]

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词条贡献者

译者Henry，毕业于世界顶级翻译学院，擅长翻译各种与企业管治相关的法律文件。