brand

Trademarks. A name or symbol used by a seller or manufacturer to identify goods or services and to distinguish them from competitors’ goods or services; the term used colloquially in business and industry to refer to a corporate or product name, a business image, or a mark, regardless of whether it may legally qualify as a trademark.

• Branding is an ancient practice, evidenced by individual names and marks found on bricks, pots, etc. In the Middle Ages, guilds granted their members the right to use a guild-identifying symbol as a mark of quality and for legal protection.

— Also termed brand name.


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法律翻译Jane,毕业于欧洲顶尖的高级翻译学院,专注翻译各类与私募及对冲基金设立有关的法律文件。
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