brand. Trademarks. A name or symbol used by a seller or manufacturer to identify goods or services and to distinguish them from competitors’ goods or services; the term used colloquially in business and industry to refer to a corporate or product name, a business image, or a mark, regardless of whether it may legally qualify as a trademark. • Branding is an ancient practice, evidenced by individual names and marks found on bricks, pots, etc. In the Middle Ages, guilds granted their members the right to use a guild-identifying symbol as a mark of quality and for legal protection.
— Also termed brand name.
private brand. An identification mark placed on goods made by someone else under license or other arrangement and marketed as one’s own. • The seller of private-brand goods sponsors those goods in the market, becomes responsible for their quality, and has rights to prevent others from using the same mark.
资深译员Jenny，国内名牌大学法律英语专业，专注翻译各种与
重组、破产及重整有关的法律文件。
