geographically descriptive trademark

A trademark that uses a geographic name to indicate where the goods are grown or manufactured.

• This type of mark is protected at common law, and can be registered only on proof that it has acquired distinctiveness over time.

— Also termed geographically descriptive mark. See SECONDARY MEANING. [Cases: Trade Regulation 32. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition § 55.]


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