loss leaderglossary / LOSS LEADER loss leader. A good or commodity sold at a very low price, usu. below cost, to attract customers to buy other items. — Sometimes shortened to leader. See BAIT AND SWITCH. 词条贡献者 译员Susanne,知名国际商学院金融专业,专注翻译各种与并购诉讼有关的法律文件。
loss leader LOSS LEADER, 亏本出售的商品, 低价出售的商品, 招揽顾客的廉价品 loss leader 低价出售的商品;亏本出售的商品;招揽顾客的廉价品 指以极低的甚至低于成本的价格出售的商品,目的为吸引顾客光顾销售者的商店,以期在其它商品上获利。