loss leader
loss leader 低价出售的商品；亏本出售的商品；招揽顾客的廉价品 指以极低的甚至低于成本的价格出售的商品，目的为吸引顾客光顾销售者的商店，以期在其它商品上获利。
LOSS LEADER
loss leader
loss leader. A good or commodity sold at a very low price, usu. below cost, to attract customers to buy other items. — Sometimes shortened to leader. See BAIT AND SWITCH.