FOOL’S TEST

fool’s test

fool’s test 〈美〉傻子测试标准 联邦贸易委员会用以判定广告是否有欺诈的标准。因为该委员会认为大多数消费者都易轻信,所以,为说明某一广告具有欺骗性,只需证明一个傻子将会被欺骗就足够了,不必证明一个正常人是否会被欺骗。

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fool’s test

fool’s test. The test formerly used by federal courts and by the Federal Trade Commission to determine whether an advertisement is deceptive, by asking whether even a fool might believe it. • The name comes from Isaiah: “wayfaring men, though fools, shall not err therein.” The test was announced in Charles of the Ritz Distrib.

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