likelihood of confusion test

likelihood-of-confusion test. Trademarks. The test for infringement, based on the probability that a substantial number of ordinarily prudent buyers will be misled or confused about the source of a product when its trademark allegedly infringes on that of an earlier product. [Cases: Trade Regulation 334. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition § 87.]

likelihood of confusion test Read More »