opportunity cost
The cost of acquiring an asset measured by the value of an alternative investment that is forgone [her opportunity cost of $1,000 in equipment was her consequent inability to invest that money in bonds]. — Also termed implicit cost.
The cost of acquiring an asset measured by the value of an alternative investment that is forgone [her opportunity cost of $1,000 in equipment was her consequent inability to invest that money in bonds]. — Also termed implicit cost.