brand architecture. Trademarks. The strategic analysis and development of optimal relationships among the multiple levels of a company and its brands, products, features, technology, or ingredient names. [Cases: Trade Regulation 5. C.J.S. Trade-Mark, Trade-Names, and Unfair Competition §§ 5, 16.]
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branding. 1. The act of marking cattle with a hot iron to identify their owner. [Cases: Animals 5. C.J.S. Animals § 15.] 2. Formerly, the punishment of marking an offender with a hot iron.
misbranding, n. The act or an instance of labeling one’s product falsely or in a misleading way. • Misbranding is prohibited by federal and state law. [Cases: Food 15; Health 311; Products Liability 46. C.J.S. Products Liability § 54.] — misbrand, vb.
Brandeis brief (bran-dIs). A brief, usu. an appellate brief, that makes use of social and economic studies in addition to legal principles and citations. • The brief is named after Supreme Court Justice Louis D. Brandeis, who as an advocate filed the most famous such brief in Muller v. Oregon, 208 U.S. 412, 28 S.Ct.
brand. Trademarks. A name or symbol used by a seller or manufacturer to identify goods or services and to distinguish them from competitors’ goods or services; the term used colloquially in business and industry to refer to a corporate or product name, a business image, or a mark, regardless of whether it may legally qualify
alteration of brand 〈美〉(动物身上)标记的变动 在一些州的大面积养殖牲畜的地区，将动物身上的标记进行变动、毁损、消除的行为都属于犯罪行为。变动与毁损不同，在动物身上已有的标记之上再附加另外一种标记，虽然对原有标记的形状并不进行改变，也属于变动。
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An identification mark placed on goods made by someone else under license or other arrangement and marketed as one’s own. • The seller of private-brand goods sponsors those goods in the market, becomes responsible for their quality, and has rights to prevent others from using the same mark.
brand n. (1)商标 用以区别确定商品或服务的文字、标记、符号、设计图样、专业术语或以上各种称谓的组合。商标可以是语声的，也可以是可视的。 (2)烙印 古时烙在犯人身上的印记，现在可视为一种耻辱。 (3)火把 v. (4)打烙印；作标记 (5)(通过口头或书面文字的形式)污辱他人；给他人抹黑