Trademarks. The overall appearance and image in the marketplace of a product or a commercial enterprise. • For a product, trade dress typically comprises packaging and labeling. For an enterprise, it typically comprises design and decor. If a trade dress is distinctive and nonfunctional, it may be protected under trademark law. — Also termed get-up; […]
trade dress 产品(或服务的)包装、装潢 指产品和服务的外包装,它可以是产品及其包装的外形与设计,也可以是提供服务之场所的装潢。例如,某种特定品牌的香水或软饮料瓶子的具有显着特征的外形。如果某产品的包装装潢具有显着性,可以将其与他人的产品相区别,且具有非功能性,则可以成为商标。
trade dress. Trademarks. The overall appearance and image in the marketplace of a product or a commercial enterprise. • For a product, trade dress typically comprises packaging and labeling. For an enterprise, it typically comprises design and decor. If a trade dress is distinctive and nonfunctional, it may be protected under trademark law. — Also
商业外观 英语：trade dress 法语：signes commerciaux distinctifs (produits, etc.) 德语：kennzeichender Charakter des Produktes (usw.) 意大利语：immagine del prodotto (etc.) 西班牙语：característicos de un producto (etc.)